Thursday, 16 June 2011

Photography and Image manipulation

The following brief relies heavily on photographic skill as well as photo manipulation. The brief required that we would organise and orchestrate a professional conceptually driven photoshoot. We had to base our photoshoot on lyrics from a song or an entire song. We then where required to make the lyrics become visual , i.e. The photoshoot. The photoshoot had to be strongly conceptual and tightly related to our song. We had to take care of the arrangement of equipment, props, location, styling and models. We were then required to incorporate type into our photographic images alongside image manipulation, whether it be a series or a single still image.

The lyrics I have chosen to base my photoshoot on came from Fiona Apples song called tymps ‘ ...the red isn’t the red we painted , its just rust...’ From these lyrics I decided to do a series of two photos, similar in nature yet completely different in meaning. The colour for red for most resembles love, passion, lust, desire yet at the same time its a very bold and brash colour resembling hatred, anger ,resentment, revolt and disgust. This then made me look into ways of interpreting these two notions of red into todays society. This then lead me to the idea of prostitution. For the prostitute the colour of red will symbolize hatred, disgust, anger etc, Yet with regards to the man the colour red is a symbol of love, comfort, enjoyment, lust etc. I then took it a step forward and applied it to the following lyric, ‘its just rust’ this resembles the decaying of their souls and memories , almost the decaying of their spirit and childhood memories. The degradation of their mind, body and soul . As they evolve further into this world of both love and hatred so the decaying spreads and increases as rust would. To accomplish this concept visually I needed to do two photos, resembling firstly how they wish they were, or more so how he wishes they were and secondly how they actually are. The initial photo will be a warmer toned one, resembling love, unity and peace, like a happily married couple would be. The second would show the emotional rotting and rusting of their souls, i.e. How they actually are. Just a prostitute and a lonely, perverted business man whom is accustomed to paying for what he wants, his own tasteless dissatisfaction.

'The red isnt the red we painted ...'

'... it's just rust.'


Corporate Branding and Campaigning

My interpretation of the brief is for us to take a stand in what we determine to be ethnically right , as to whether we want the Durban Point small craft market to be erected or not. The creation of a Corporate Identity, typeface, brochure and campaign would help us to realize the vastness of designing and campaigning for a company. It incorporates the more traditional style of design such as the corporate identities and logo designs alongside the more creative attributes to this project such as the campaigning and typeface. It allows for research and the development of ideas. 

Durban Paddle Ski Club Logo

Go Blue campaign Logo

Final  Corporate Identity
The Go Blue campaign originated from the world wide established  Go Green campaign. The term Go Green refers to saving the planet, the earth from the environmental hazards that we as humans create. Go Green’s manifesto is to reduce, reuse and to recycle in order to achieve their goals of preserving the earth and to slow down the effects of global warming. Go Blues primary target is to focus on the ocean. To save Vetch’s beach. To conserve, reserve and preserve Vetch’s beach. To conserve means to keep something in a safe or sound state; to save and protect. An explanation for reserve deters to keep in store for future use; to with hold from present use for another purpose or time or to retain. The definition of Preserve means to keep or save from injury or destruction; to guard or defend from evil, harm and danger. From these words I was able to begin exploring various aspects to my campaign.

Campaign Poster and billboard signage

One of the most vital aspects to my campaign revolves around painting the town blue. I wanted to depict how easily and almost how much fun it would be to get involved with painting the town Blue, somewhat how when you’re going for a fun night out on the town you would refer to ‘painting the town red’. Conserve refers to the beach, reserve refers to the water and preserve refers to its heritage. and DPSC of Vetch’s beach.