There's more to me than meets the eye. My initial aim was to drive people to take a closer look at me and my designs. That at first glance you may not realize the amount of idea generation or meticulous detail behind the actual design whilst at the same time revealing the fact that I’m not just your typical designer. There is more to me than just the occupancy title of me being a Graphic Designer, I wanted to set myself apart from other designers by revealing more about me and my work ethos. To accomplish this task I my initial thought was of UV printing, whereby my card would be very simple and type structured with merely just my details on it. But when you looked at my card under a florescent light you would see the 'more' to me and my work ethics. I then realized that UV printing wasn’t the answer, due to price constrictions. I then explored the route of gloss on Matt printing, followed by vinyl sticker cut outs. It was at this point that I realized that my concept was slightly controversial and had to find a means of revealing the more whilst keeping it visually hidden. That’s when I came up with the idea of using repetitive type. On first glance you may not notice it, but have revealed various traits about my work ethics in the type.
The whole Idea of my corporate Identity relies on the viewer at first not realizing that at the type in the bottom of item although it may seem repetitive at first glance, more traits about me and my work ethics are mentioned.
|My Corporate Identity|